Restrictions, warning texts, regulatory and international approval processes are everyday hassles for healthcare service providers and pharmaceutical companies. Changes in communication with doctors and pharmacists have created a situation where traditional medical marketing is… dead.<\/p>\n\n\n\n
Pharmaceutical company headquarters demand results, making local decision-makers count their successes monthly (not just in the fall). Entrepreneurs are increasingly interested in new contacts, newsletter open rates, website landings, read articles, bookings, and sales rather than the number of passersby seeing a glowing advertisement.<\/p>\n\n\n\n
Interestingly, media providers have not kept up with this demand \u2013 a social media post paid for by a pharmacy chain with just two likes is definitely not what can be presented to headquarters. A recent content marketing article featuring multiple market players, where each participant could praise themselves in a section (for a high fee), also caught attention.<\/p>\n\n\n\n
This situation has led to an interesting development where the client is smarter and more demanding than the offered solutions. We have realized that there is no one-size-fits-all pattern for marketing in the medical field. Instead of one-time hits (an ad here, an article there), results are achieved through tailor-made digital solutions that navigate through restrictions and help achieve results step by step.<\/p>\n\n\n\n