CASE REVIEW
We organize exciting consumer contests for CORNY twice a year. By purchasing CORNY products from participating retailers, customers can enter a drawing for a chance to win a variety of appealing prizes. These rewards include relaxing spa getaways, the latest smartphones, advanced smartwatches, and Segway scooters. To maximize the reach and impact of these campaigns, we employ a multi-channel approach, promoting the contests through targeted Meta paid ads, Google advertisements, and YouTube campaigns. This comprehensive strategy ensures high visibility and strong consumer engagement.
Project team: Herta Melts, Birgit Karus, Ea Rist
CASE TIMELINE
April 2022
BRAND
Corny | Healthy muesli bars and smoothies
