CASE REVIEW
The Health Clinic, one of Estonia’s largest plastic surgery providers, sought to reshape public perception by highlighting the positive impacts of plastic surgery. Together, we launched a series of image campaigns featuring real women and their personal health journeys. These campaigns aimed to showcase that plastic surgery isn’t just about aesthetic enhancements—it’s also about helping women feel healthier, more confident, and more like themselves.
Objectives:
- Shift Public Perception: Counter the negative stereotypes associated with plastic surgery by emphasizing its role in improving health and self-confidence.
- Highlight Real Stories: Present authentic narratives of women who have benefited from procedures, particularly in regaining their sense of self after life changes like childbirth or aging.
- Strengthen Brand Identity: Position The Health Clinic as a leader in the industry, known for its compassionate approach and commitment to patient well-being.
Our Approach:
We collaborated with publicly known women who shared their genuine health concerns and the positive outcomes of their surgeries. Through compelling imagery and storytelling, we conveyed that plastic surgery can be a transformative experience, not just in appearance but in overall well-being. For instance, renowned singer-songwriter Elina Born openly discussed her breast reduction surgery, highlighting the physical and emotional relief it brought her.
Results:
The Health Clinic successfully distinguished itself as a trusted brand in the plastic surgery industry, consistently showcasing the real stories and faces behind the procedures. The campaigns not only resonated with the public but also positioned The Health Clinic as a top consideration for anyone seeking plastic surgery in Estonia. The brand is now strongly associated with empathy, authenticity, and positive patient outcomes.
Project team: Ea Rist (Art Director), Stina Kase (Photographer), Mervi Pirhonen (Project Manager), Hanna Harrak (Stylist and Backstage Coordinator)
CASE TIMELINE
Spring 2022 – Spring 2023
BRAND
Health Clinic | One of the biggest plastic surgery and bariatric clinics in Estonia
