iCOURT: Marketing an Estonian Tennis Wear Brand at Home and Abroad

Objectives:

• Increase online sales.
• Boost brand awareness locally and internationally.
• Optimize ad spend to maximize revenue.
• Expand website traffic.

Strategy:

The brand already had a solid online store, a strong brand image, and some experience with Meta advertising. Using the right tools and targeting options, along with our knack for creating eye-catching visuals, we set up effective ad campaigns to drive sales and awareness.

• Meta Advertising: The brand’s previous Meta ads didn’t convert. We ran different types of campaigns with precise objectives and creative approaches, like videos, banners, carousels, and catalog ads, all of which delivered excellent results.
• Seasonal Campaigns: We tailored ads to specific sales seasons, tapping into consumers‘ heightened interest and readiness to buy.
• Audience Segmentation: We used advanced audience targeting to reach specific demographics and interests, making our ads more relevant and effective.
• Continuous Optimization: We continuously monitored campaign performance and tweaked strategies to maximize results and minimize wasted ad spend.

Results:

• Sales Growth: Sales skyrocketed by 223%, proving that the right campaigns make a huge difference. Previous traffic campaigns brought people to the site but didn’t convert. Choosing the right campaign structure and objectives is key.
• Sales from Abroad: Approx 25% of the sales came from entered markets.
• Website Traffic: Website traffic increased by 18%. We focused on attracting quality users with a genuine intention to buy, not just generating link clicks.

Conclusion:

Our tailored Meta ad campaigns effectively boosted online sales and brand awareness for the brand. By focusing on seasonal opportunities, precise audience targeting, and continuous optimization, we achieved a 223% increase in sales and an 18% boost in website traffic. These results highlight the importance of choosing the right campaign structure and objectives. Our strategy proved that with the right approach, even previous non-converting platforms can turn into powerful sales drivers. This success story sets the stage for further expansion into new markets, demonstrating that smart advertising can indeed make a racket!