Kalana ÄÄR properties landing

How do you bring together the unique blend of natural beauty and fascinating lifestyle and describe it in a way that speaks to individuals seeking an escape into wilderness and community at “the edge of the world?”

We zoomed in on the location and community for inspiration. With the design of the page reflecting the spirit of KalanaÄÄR itself—minimalist yet engaging, with a focus on vast natural landscapes and a sense of community. The aesthetics lean heavily on simplicity, with clean lines and a color palette inspired by the surrounding environment, and giving the images and videos of the Kalana spirit do the talking.

The messaging is designed to appeal to those who value a mix of nature and luxury, offering a secluded yet connected lifestyle, that emphasizes the exclusivity and adventurous spirit of living in Kalana, Hiiumaa. 

The page integrates elements like inviting calls-to-action, registration forms, and testimonials from the founders, creating a personal connection with potential buyers, while also allowing collection of statistics.

Overall, the design and content are well-aligned with the brand’s identity—promoting a lifestyle that merges modern comfort with the raw, untamed beauty of nature. The visual and textual elements work together to draw in those who are looking for more than just a property, but rather a transformative living experience.

Did we succeed? Go have a look here.