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We believe, that… Marketing can be results driven and measurable, Creatives can be cost effective and impressive

Wir glauben, dass... Marketing ergebnisorientiert und messbar, Kreativität kosteneffektiv und beeindruckend sein kann.

Telliskivi 60a-5
Tallinn, Estonia 10412
info@nohproduction.eu

Peugeot influencer collaboration

Strong Social Media Needs Local Content: The Peugeot Case

Challenging times require adapting global content, but in certain channels, this can do more harm than good. Peugeot came to us with the desire to stand out from competitors by highlighting the brand’s French elegance, style, and inspiration.

Our goal:

Peugeot’s goal was to stand out from competitors by highlighting the brand’s French elegance, aesthetics, and inspiration. Our hypothesis was that locally produced social media content, involving local creators, would resonate more effectively with target audiences here than adapted global campaigns.

We developed a content plan involving influencers from Estonia, Latvia, and Lithuania, which allowed us to speak not just about the car as a product, but to convey a lifestyle and emotion.

Collaboration with Latvian fashion editor and influencer Dace Bahmane helped connect the brand with the French fashion world and style, adding a new and unexpected local dimension to brand communication.

The created content was featured on Peugeot’s Instagram and Facebook channels in Estonia, Latvia, and Lithuania.

What did we offer?

A strategy centered around local content that resonates more deeply with the Baltic audience than adaptations of global campaigns.

We created a plan involving influencers from Estonia, Latvia, and Lithuania and showcased this content across the Baltics.

We focused on the French elegance – whether it was a collaboration with Latvian fashion editor and influencer Dace Bahmane or capturing moments with Peugeot at the Boulangerie café in Tallinn.

Result:

The campaign focused on increasing post engagement. As a result, overall engagement grew by 79%, and the number of interactions on promoted creator posts increased by 252.8%.

Project team: Britta-Laumets Merila (project manager), Ilmar Kurvits (AD)

CASE TIMELINE

May 2025 – ongoing

BRAND

Peugeot  I  Cars and motor vehicles