Binance is the official global partner for The Weeknd global concert tour in 2023. We helped Binance to gain users and visibility with an influencer campaign before the iconic The Weeknd concert tour came to Tallinn.
Project team: Hanna Arrak, Birgit Karus
CASE TIMELINE
July-August 2023
BRAND
Binance I Binance is a global company that operates the largest cryptocurrency exchange in terms of daily trading volume of cryptocurrencies.