CASE REVIEW
CORNY makes a wide selection of muesli bars, smoothies, and protein bars in a lower-mid price range. Our goal is to integrate CORNY into everyday casual activities, and provide fun games and challenges such as “Where does CORNY travel?” and “Who are our cutest pets?” We’ve also organized various treasure hunts, encouraging participants to find CORNY products in parcel lockers, and collaborated with influencers to amplify our reach and connect with our audience in creative ways.
Project team: Herta Melts, Birgit Karus, Ea Rist
CASE TIMELINE
2022-ongoing
BRAND
Corny | Healthy muesli bars and smoothies
