We were tasked with the FARM Pet Food brand development and launch in various countries. FARM was created because there was a need for simple, honest and healthy pet food for furry friends. How best to visualize a pet food brand that is more organic and healthy than most food that humans eat? From this question, Farm Pet Food was born. The aim was to showcase juicy veggies, fruits, and meats, to display all the goodness it provides for our most loyal friends – dogs. We helped to develop branding, social and digital strategies, build an online presence www.farmpetfood.com, produce photo material and TV commercials, point-of-sale materials, influencer collaborations and social content.
Project team: Mervi Pirhonen, Ea Rist, Raili Riiberg, Ingra Paltser.
2022 March – 2022 July
FARM | Organic pet food producer