CASE REVIEW
How to bring people to the heart of Tallinn in the summer of 2023, where the visit resembles the Erna Retk? The parking campaign of the Foorum Center grabs attention by speaking in the language of car drivers. It is a reusable solution that can also be used in 2024, considering the construction of Tallinn’s new tram line continues.
Project team: Tanel Leiner (AD, copywriter), Mervi Pirhonen (project manager)
CASE TIMELINE
October 2023