Located in the heart of Tallinn, Foorum Shopping Center is a historic retail landmark. As one of the city’s oldest shopping destinations, Foorum needed a revitalized identity to appeal to modern consumers and attract high-end brands.
Objectives:
- Enhance Retailer Appeal: Make the center more attractive to retailers, restaurants, and business owners.
- Reinvigorate Shopper Traffic: Reestablish Foorum as a go-to shopping destination for both locals and tourists.
- Nordic-Inspired Branding: Develop a brand identity that reflects the boutique style and Nordic essence of Foorum and its retailers.
- Sustainable Marketing Campaigns: Create adaptable and reusable marketing campaigns for consistent engagement throughout the year.
Our Approach:
Our team worked closely with Foorum to refresh its visual identity, ensuring it resonated with both the local market and visitors. We crafted a sleek, Nordic-inspired brand that highlighted the unique boutique atmosphere of the center. Additionally, we designed versatile marketing campaigns that could be rolled out seasonally, maintaining the center’s visibility and appeal year-round.
Results:
The rebranding effort successfully positioned Foorum Shopping Center back on the map as a premier shopping destination. The new visual identity and marketing strategies not only increased foot traffic but also attracted a broader audience, including international tourists. Seasonal campaigns stood out, capturing attention and driving engagement.
Project team: Mervi Pirhonen (Strategist), Tanel Leiner (Art Director)
CASE TIMELINE
Autumn 2022
BRAND
Foorum | Shopping Center (USRE)
