Foorum Shopping Center, a historic retail hub in the heart of Tallinn, needed a digital refresh to match its boutique charm and Nordic-inspired brand. As one of the oldest shopping destinations in the city, the goal was to modernize its online presence and re-engage shoppers.
Objectives:
- Reestablish Shopper Engagement: Position Foorum as a top destination for both locals and tourists.
- User-Friendly Website: Create an intuitive, visually appealing website that reflects the center’s boutique style and Nordic flair.
- Dynamic & Informative: Ensure the website aligns with the new branding, offers up-to-date information, and allows easy updates, particularly for retail campaigns.
Our Approach:
Our team collaborated closely with Foorum Shopping Center to design and develop a website that embodies the center’s unique brand identity. We focused on creating a seamless user experience with a flexible campaign module, allowing the site to evolve with seasonal promotions and retail offerings.
Results:
The new website effectively revitalized Foorum Shopping Center’s digital presence. With a fresh, Nordic-inspired design and a user-friendly interface, the site now serves as a dynamic platform that attracts and informs shoppers. The campaign module is particularly successful, offering versatile options for showcasing retail promotions, which keeps the content engaging and current.
Project team: Raili Riiberg (Web Project Manager), Tanel Leiner (Art Director), Ea Rist (Web Designer), Herman Aus (Web Developer)
CASE TIMELINE
Autumn 2022
BRAND
Foorum | Shopping Center (USRE)