CASE REVIEW
Grandiosa is a well-known pizza brand in Nordics. Its aim is to be more close to its audience and show that frozen pizza can be tasty and fun, which is not what people think in general about frozen food.
This is why we have made a rebranding for Grandiosa and also built a social media strategy, which engages the fans and shows more of the real pizza and not only the packaging.
Project team: Birgit Karus, Ea Rist, Mervi Pirhonen
CASE TIMELINE
2019 Spring – 2022 July
BRAND
Grandiosa | Premium Scandinavian frozen pizza brand under Orkla Group management
