CASE REVIEW
Ideaal Kosmeetika is a well-known beauty product retailer in Estonia, boasting hundreds of shades of lipstick. For this reason, we decided to create a campaign to emphasise the size of the selection. Campaign visibility online was created through influencers, who showed how makeup can give a totally different impression by choosing particular colours.
Project team: Herta Melts, Ea Rist, Birgit Karus
CASE TIMELINE
May 2022
BRAND
Ideaal Kosmeetika | Beauty brand
