Liv Outdoor

An Estonian outdoor furniture brand aimed to increase online sales, generate leads, and boost brand awareness across Estonia, Latvia, and Lithuania. The challenge was clear: these exclusive designer pieces come with a high price tag and typically require a lengthy decision-making process before customers are ready to commit. However, by leveraging premium-looking creatives and a well-crafted strategy, we successfully brought the brand into the spotlight during the industry’s busiest season of the year – spring/summer.

Objectives:

• Generate more leads.
• Enhance brand awareness locally and in Latvia and Lithuania.
• Drive increased website traffic.

Strategy:

The brand already had a strong online store, physical showrooms in each market, and some experience with Meta advertising. Building on this foundation, we used targeted tools and strategies to create visually compelling ad campaigns designed to generate leads and increase brand awareness.

• Meta Advertising:
  The brand’s earlier Meta ads failed to convert due to misaligned campaign goals. We corrected this by implementing campaigns with carefully chosen objectives and creative executions, which led to significantly better results.
• Audience Segmentation:
  We employed advanced audience targeting to reach specific demographics and interests, ensuring our ads were more relevant and impactful.
• Newsletters:
  To complement our ad efforts, we also enhanced the brand’s communication with updated newsletters tailored for both private customers and professionals, including interior and landscape architects.

Conclusion:

In summary, the strategic overhaul of the Estonian outdoor furniture brand’s marketing efforts led to a marked improvement in their presence across Baltic markets. By correcting previous missteps in Meta advertising and focusing on targeted, premium creative content, we successfully generated more leads and increased brand awareness. Our strategy of combining eye-catching visuals with precise audience targeting proved effective in driving engagement. Ultimately, we turned what was once a challenge into a success story, showing that even high-end products with longer decision cycles can thrive with the right approach.