MyFitness is the heaven of fitness lovers and the biggest fitness chain in Baltics. The company has been our long-term partner in design and creative campaigns. For motivating people to join MyFitness and get them back to gym after the pandemic we built #mystory campaign. Our aim was to inspire customers by true and untold stories. We found amazing people whose stories moved thousands of hearts and finally… hands and legs as well!
Project team: Mervi Pirhonen, Ea Rist, Britta Laumets-Merila
2020 Autumn – 2022 July