Kuldmuna 2023 nomination Food on Foot #GoVõikud (#GoSandwiches)

Kuldmuna 2023 nomination Food on Foot #GoVõikud (#GoSandwiches)

Catergory: Social media post

New food brand on social media? We noticed that consumers were tired of recipe posts and tantalizing pictures that they couldn’t recreate themselves. So, we tried a different strategy – honest humor. Food on Foot’s posts revolve around sandwich addict Mattias Naan (@kapatu). The posts cover various everyday moments, highlighting the role of sandwiches in our daily lives.

Kuldmuna is the Estonian national advertising world contest, that is highly known and respect by local companies.

Client: Mantinga Eesti OÜ

Animator: Mattias Naan

Project manager: Herta Melts

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