Kuldmuna 2023 nomination Food on Foot #GoVõikud (#GoSandwiches)

Kuldmuna 2023 nomination Food on Foot #GoVõikud (#GoSandwiches)

Catergory: Social media post

New food brand on social media? We noticed that consumers were tired of recipe posts and tantalizing pictures that they couldn’t recreate themselves. So, we tried a different strategy – honest humor. Food on Foot’s posts revolve around sandwich addict Mattias Naan (@kapatu). The posts cover various everyday moments, highlighting the role of sandwiches in our daily lives.

Client: Mantinga Eesti OÜ

Animator: Mattias Naan

Project manager: Herta Melts

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