Kuldmuna 2023 nomination Food on Foot #GoVõikud (#GoSandwiches)
Catergory: Social media post
New food brand on social media? We noticed that consumers were tired of recipe posts and tantalizing pictures that they couldn’t recreate themselves. So, we tried a different strategy – honest humor. Food on Foot’s posts revolve around sandwich addict Mattias Naan (@kapatu). The posts cover various everyday moments, highlighting the role of sandwiches in our daily lives.
Client: Mantinga Eesti OÜ
Animator: Mattias Naan
Project manager: Herta Melts