Designer Riina Laanetu is an Estonian fashion designer, who won the prestigious global fashion award “Winner of Best Foreigner Collection” at Milano Fashion. As a result, she was invited to present her collection at the World Fashion Festival Awards Dubai. As it was an excellent opportunity to discover and test a new market, we helped the brand get broader visibility of the event and establish initial engagement with potential customers in the UAE region.

As Dubai is one of our export markets, where we have local presence, it was easy for us to plan a digital marketing strategy to find the right people, who match the location, language and interest-based criterias for the right target audience.

The central place of data collection was a special landing page, which we crafted specially for the campaign and was supported by paid media campaigns both before and after the event.

Project team: Birgit Karus (strategy), Ea Rist (designer), Herman Aus (developer), Herta Melts (paid ads)


April 2024


Riina Laanetu I Estonian fashion designer