On the 1st of April, we published a collaboration video with a famous Estonian stand-up comedian on Food on Foot social media channels. It was aligned with the same time when Tallinn Fashion Week was taking place. The idea was to show people how to make a sandwich handbag. As it was a really funny product placement at the right time, the video went viral and received even better comments from the audience, like “I want this handbag”, “Best commercial ever”, “Do you have belly bags?” etc. People really came along with the idea and shared and saved the video a lot. If the end user says “it is the best advertisement ever, ” this must be true!

Project manager: Herta Melts


April 2023


Food on Foot  |   Mantinga Eesti