The energy drinks sector and highly competitive and every major brand has taken every possible angle connected to different types of sport. What is the best way to help a local brand stand out with a small budget? Thinking out-of-the-box (meaning out of the sports sector). As Hustler is not only the name of an energy drink brand but also a famous magazine, we decided to take inspiration from it. When we learned the main target groups are long-distance drivers and men in general, who buy Hustler energy drink from gas stations, we decided to show them pictures on social media that they found irresistible: collaborations with pole dancers, OnlyFans influencers, etc

Project team: Elina-Emiilie Leht




Hustler  | Energy drink