CASE REVIEW
The energy drinks sector and highly competitive and every major brand has taken every possible angle connected to different types of sport. What is the best way to help a local brand stand out with a small budget? Thinking out-of-the-box (meaning out of the sports sector). As Hustler is not only the name of an energy drink brand but also a famous magazine, we decided to take inspiration from it. When we learned the main target groups are long-distance drivers and men in general, who buy Hustler energy drink from gas stations, we decided to show them pictures on social media that they found irresistible: collaborations with pole dancers, OnlyFans influencers, etc
Project team: Elina-Emiilie Leht
CASE TIMELINE
2021
BRAND
Hustler | Energy drink