Paid Advertising

Many new clients have come to us saying, that they have tried social media paid ads and it doesn’t work. Usually they are wrong as they have tried it with a partner before or themselves who is not specialized in this field and cannot build the funnel and A/B testing which is required for it. 

Some tips for effective paid ads strategy:

• Use effective visuals and campaign messages. 
• Target ads to convey as personal a message as possible. 
• Calculated KPIs and Bid Caps for ads and monitoring outcomes. 
• Use Conversion ads.
• Build social media campaigns as an ongoing process that always onboards new people with brand awareness and keeps existing contact base in the offers loop with remarketing.